Pop up shop fundamentals for new entrepreneurs - Delano

In this online session, Delano's new entrepreneurs can get insights on pop up shop fundamentals. We will explore the essential steps to plan, launch, and manage a successful temporary retail space in our community. You will learn about selecting the right location in the Delano area, handling local legal requirements, attracting customers, and managing sales, providing a clear roadmap for your first venture. While this session is designed for Delano, the principles are valuable for entrepreneurs anywhere.

Finding the perfect spot in Delano is more than just foot traffic. We will discuss how to identify locations that align with your brand and budget, from market stalls to empty storefronts. You will also get insights on the types of permits and licenses you might need to operate legally in the area. Understanding these local basics early on prevents major headaches later and ensures your pop up runs smoothly.

A great pop up is all about the experience. Learn about simple, cost-effective ways to design your space to attract passersby and tell your brand's story. We will cover visual merchandising basics, creating an inviting atmosphere that connects with the Delano community, and making the most of a small footprint without overspending on complex fixtures. The goal is to create a memorable and shoppable environment.

Getting people to your pop up is critical. Discover practical marketing tactics you can use before you open, during the event, and after you close. We will touch on using social media to build excitement locally and collaborating with Delano partners. This part of the pop up shop fundamentals for new entrepreneurs is key to maximizing your return.

You will discover more about:

• Key criteria for choosing a profitable location in Delano
• An overview of common local permits and insurance needs
• Budget-friendly tips for visual merchandising
• Pre-launch and on-site marketing checklists for a local audience
• Essentials for day-of operations and sales processing