Pop up shop fundamentals for new entrepreneurs - Costa Mesa

In this online session designed for the Costa Mesa entrepreneurial community, get insights on pop up shop fundamentals. We will explore the essential steps to plan, launch, and manage a successful temporary retail space right here in Orange County. You will learn about selecting the right location, handling local legal requirements, attracting customers, and managing sales, providing a clear roadmap for your first venture. While this session is tailored for Costa Mesa, the principles are valuable and accessible to anyone, anywhere.

Finding the perfect spot in Costa Mesa is more than just foot traffic. We will discuss how to identify locations that align with your brand and budget, from market stalls to empty storefronts in areas like The Triangle or near the SoCo district. You will also get insights on the types of city and state permits you might need to operate legally. Understanding these local basics early on prevents major headaches and ensures your pop up runs smoothly.

A great Costa Mesa pop up is all about the experience. Learn about simple, cost-effective ways to design your space to attract passersby and tell your brand's story. We will cover visual merchandising basics that resonate with the local aesthetic, creating an inviting atmosphere, and making the most of a small footprint without overspending on complex fixtures. The goal is to create a memorable and shoppable environment.

Getting people to your pop up is critical. Discover practical marketing tactics you can use before you open, during the event, and after you close. We will touch on using social media to build local excitement and collaborating with other Costa Mesa partners. Understanding these pop up shop fundamentals is key to maximizing your return in our competitive market.

You will discover more about:

• Key criteria for choosing a profitable Costa Mesa location
• An overview of common permits and insurance needs in Orange County
• Budget-friendly tips for visual merchandising
• Pre-launch and on-site marketing checklists for the local area
• Essentials for day-of operations and sales processing