Pop up shop fundamentals for new entrepreneurs - Comstock Park

In this online session, get insights on pop up shop fundamentals tailored for new entrepreneurs in the Comstock Park community. We will explore the essential steps to plan, launch, and manage a successful temporary retail space. You will learn about selecting the right location, understanding local requirements, attracting customers, and managing sales, providing a clear roadmap for your first venture. Although our examples are geared towards Comstock Park, this online event is accessible globally.

Finding the perfect spot in the Comstock Park area is more than just foot traffic. We will discuss how to identify locations that align with your brand and budget, from local markets to available storefronts. You will also get insights on the types of permits and licenses you might need to operate legally in our community. Understanding these basics early on prevents major headaches and ensures your pop up runs smoothly.

A great pop up is all about the experience. Learn about simple, cost-effective ways to design your space to attract local passersby and tell your brand's story. We will cover visual merchandising basics, creating an inviting atmosphere, and making the most of a small footprint without overspending on complex fixtures. The goal is to create a memorable and shoppable environment that resonates with Comstock Park shoppers.

Getting people to your pop up is critical. Discover practical marketing tactics you can use before you open, during the event, and after you close. We will touch on using social media to build local excitement and collaborating with other Comstock Park partners. This part of the pop up shop fundamentals for new entrepreneurs is key to maximizing your return.

You will discover more about:

• Key criteria for choosing a profitable location in the Comstock Park area
• An overview of common local permits and insurance needs
• Budget-friendly tips for visual merchandising
• Pre-launch and on-site marketing checklists for our community
• Essentials for day-of operations and sales processing