Pop up shop fundamentals for new entrepreneurs - Columbus

In this online session designed for the Columbus entrepreneurial community, get insights on pop up shop fundamentals for new entrepreneurs. We will explore the essential steps needed to plan, launch, and manage a successful temporary retail space right here in our city. You will learn about selecting the right Columbus location, handling local legal requirements, attracting customers, and managing sales, providing a clear roadmap for your first venture.

Finding the perfect spot in Columbus is more than just foot traffic in the Short North. We will discuss how to identify locations that align with your brand and budget, from a stall at a local market to an empty storefront in German Village. You will also get insights on the types of permits and licenses you might need to operate legally in Franklin County. Understanding these basics early on prevents major headaches and ensures your pop up runs smoothly.

A great pop up is all about the experience, whether you're in Clintonville or Downtown. Learn about simple, cost-effective ways to design your space to attract passersby and tell your brand's story. We will cover visual merchandising basics, creating an inviting atmosphere, and making the most of a small footprint without overspending on complex fixtures. The goal is to create a memorable and shoppable environment.

Getting people to your Columbus pop up is critical. Discover practical marketing tactics you can use before you open, during the event, and after you close. We will touch on using social media to build excitement with a local audience and collaborating with other Columbus businesses. This part of the pop up shop fundamentals for new entrepreneurs is key to maximizing your return.

While this session is tailored with the Columbus market in mind, the principles are valuable for anyone, anywhere, and you can join us online from across the globe. You will discover more about:

• Key criteria for choosing a profitable Columbus location
• An overview of common Ohio permits and insurance needs
• Budget-friendly tips for visual merchandising
• Pre-launch and on-site marketing checklists for a local audience
• Essentials for day-of operations and sales processing