Pop up shop fundamentals for new entrepreneurs - Columbus

In this online session designed for the Columbus community, get insights on pop up shop fundamentals for new entrepreneurs. We will explore the essential steps to plan, launch, and manage a successful temporary retail space right here in our city. You will learn about selecting the right Columbus location, handling local legal requirements, attracting customers, and managing sales, providing a clear roadmap for your first venture.

Finding the perfect spot in Columbus is more than just foot traffic. We will discuss how to identify locations that align with your brand and budget, from stalls at local markets to empty storefronts in the Short North. You will also get insights on the types of permits and licenses you might need to operate legally within Franklin County. Understanding these local basics early on prevents major headaches later and ensures your Columbus pop up runs smoothly.

A great pop up is all about the experience, whether it's in German Village or Clintonville. Learn about simple, cost-effective ways to design your space to attract passersby and tell your brand's story. We will cover visual merchandising basics, creating an inviting atmosphere, and making the most of a small footprint without overspending. The goal is to create a memorable and shoppable environment that resonates with the Columbus shopper.

Getting people to your Columbus pop up is critical. Discover practical marketing tactics you can use before, during, and after your event. We will touch on using social media to build excitement among the local community and collaborating with other Columbus businesses. Understanding these marketing concepts is a key part of the pop up shop fundamentals for new entrepreneurs looking to maximize their return.

You will discover more about:

• Key criteria for choosing a profitable Columbus location
• An overview of common local permits and insurance needs
• Budget-friendly tips for visual merchandising
• Pre-launch and on-site marketing checklists for the Columbus market
• Essentials for day-of operations and sales processing

While this online event is tailored for the Columbus entrepreneurial scene, the principles discussed are valuable for anyone, anywhere, looking to start a pop up shop.