Pop up shop fundamentals for new entrepreneurs - Columbia

In this online session designed for Columbia's new entrepreneurs, get insights on pop up shop fundamentals. We will explore the essential steps needed to plan, launch, and manage a successful temporary retail space in our community. You will learn about selecting the right location, handling local legal requirements, and managing sales, providing a clear roadmap for your first venture. While this event is tailored for the Columbia market, these insights are valuable for entrepreneurs tuning in from anywhere.

Finding the perfect spot in Columbia is more than just foot traffic. We will discuss how to identify locations that align with your brand and budget, from a stall at Soda City Market to a storefront in the Vista. You will also get insights on the types of permits and licenses you might need from the City of Columbia or Richland County to operate legally. Understanding these local basics early on prevents major headaches later.

A great pop up is all about the experience. Learn about simple, cost-effective ways to design your space to attract customers and tell your brand's story. We will cover visual merchandising basics that work in any setting, creating an inviting atmosphere, and making the most of a small footprint without overspending on complex fixtures. The goal is to create a memorable and shoppable environment that stands out.

Getting people to your Columbia pop up is critical. Discover practical marketing tactics you can use before you open, during the event, and after you close. We will touch on using social media to build excitement with local hashtags and collaborating with other Columbia-based partners to increase your reach. This part of your planning is key to maximizing your return.

You will discover more about:

• Key criteria for choosing a profitable location in the Columbia area
• An overview of common local permits and insurance needs
• Budget-friendly tips for visual merchandising
• Pre-launch and on-site marketing checklists
• Essentials for day-of operations and sales processing