Pop up shop fundamentals for new entrepreneurs - Chattanooga

In this online session designed for the Chattanooga community, get insights on pop up shop fundamentals for new entrepreneurs. We will explore the essential steps to plan, launch, and manage a successful temporary retail space in areas like the North Shore or Southside. You will learn about selecting the right location, handling local legal requirements, attracting Chattanooga customers, and managing sales, providing a clear roadmap for your first venture.

Finding the perfect spot in Chattanooga is about more than just foot traffic on Frazier Avenue. We will discuss how to identify locations that align with your brand and budget, from a stall at the Chattanooga Market to a temporary storefront downtown. You will also get insights on the types of city and county permits you might need to operate legally. Understanding these local basics early on prevents major headaches and ensures your pop up runs smoothly.

A great pop up creates an experience that resonates with the Scenic City's vibe. Learn simple, cost-effective ways to design your space to attract passersby and tell your brand's story. We will cover visual merchandising basics, creating an inviting atmosphere, and making the most of a small footprint without overspending. The goal is to create a memorable and shoppable environment that stands out.

Getting Chattanooga locals to your pop up is critical. Discover practical marketing tactics for before, during, and after your event. We will touch on using social media to build excitement with a local audience and collaborating with other Chattanooga businesses. Understanding these marketing aspects of the pop up shop fundamentals for new entrepreneurs is key to maximizing your return.

You will discover more about:

• Key criteria for choosing a profitable Chattanooga location
• An overview of common local permits and insurance needs
• Budget-friendly tips for visual merchandising that reflects your brand
• Marketing checklists for reaching the Chattanooga community
• Essentials for day-of operations and sales processing

While this online event is tailored with the Chattanooga entrepreneur in mind, the foundational principles are valuable for anyone, and we welcome attendees from anywhere to join us digitally.