Pop up shop fundamentals for new entrepreneurs - Charlottesville

In this online session for Charlottesville's new entrepreneurs, get insights on pop up shop fundamentals. We will explore the essential steps to plan, launch, and manage a successful temporary retail space right here in our community. You will learn about selecting the right local location, handling city-specific legal requirements, and attracting Charlottesville customers, providing a clear roadmap for your first venture. While designed for our city, these principles are accessible to entrepreneurs globally.

Finding the perfect spot in Charlottesville is more than just foot traffic. We will discuss how to identify locations that align with your brand and budget, from a stall at the City Market to an empty storefront on the Downtown Mall. You will also get insights on the types of permits and licenses you might need from the City of Charlottesville to operate legally. Understanding these basics early on prevents major headaches and ensures your pop up runs smoothly.

A great pop up is all about the experience. Learn about simple, cost-effective ways to design your space to attract passersby and tell your brand's story. We will cover visual merchandising basics, creating an inviting atmosphere, and making the most of a small footprint without overspending on complex fixtures, whether you're setting up for a day or a month.

Getting people to your Charlottesville pop up is critical. Discover practical marketing tactics you can use before you open, during the event, and after you close. We will touch on using social media to build excitement and collaborating with local partners and influencers. This part of the pop up shop fundamentals for new entrepreneurs is key to maximizing your return.

You will discover more about:

• Key criteria for choosing a profitable Charlottesville location
• An overview of common local permits and insurance needs
• Budget-friendly tips for visual merchandising
• Pre-launch and on-site marketing checklists
• Essentials for day-of operations and sales processing