Pop up shop fundamentals for new entrepreneurs - Charlotte

In this online session, get insights on pop up shop fundamentals specifically for new entrepreneurs in the Charlotte area. We will explore the essential steps needed to plan, launch, and manage a successful temporary retail space in our vibrant city. You will learn about selecting the right location in Charlotte, navigating local requirements, and attracting customers, providing a clear roadmap for your first venture. While designed for the Charlotte community, this online event is accessible to entrepreneurs worldwide.

Finding the perfect spot in Charlotte is more than just foot traffic in Uptown. We will discuss how to identify locations that align with your brand and budget, from market stalls at a local festival to securing a short-term lease in a neighborhood like South End or Plaza Midwood. You will also get insights on the types of permits and licenses you might need from Mecklenburg County to operate legally. Understanding these local basics early on prevents major headaches and ensures your pop up runs smoothly.

A great Charlotte pop up is all about the experience. Learn about simple, cost-effective ways to design your space to attract passersby and tell your brand's story. We will cover visual merchandising basics, creating an inviting atmosphere that reflects the Queen City's style, and making the most of a small footprint without overspending. The goal is to create a memorable and shoppable environment that resonates with local customers.

Getting people to your pop up is critical. Discover practical marketing tactics you can use to reach the Charlotte market before you open, during the event, and after you close. We will touch on using social media to build excitement with local hashtags and collaborating with Charlotte-based partners. This part of the pop up shop fundamentals for new entrepreneurs is key to maximizing your return in our competitive market.

You will discover more about:

• Key criteria for choosing a profitable location in Charlotte
• An overview of common permits and insurance needs for Mecklenburg County
• Budget-friendly tips for visual merchandising with local flair
• Pre-launch and on-site marketing checklists for the Charlotte area
• Essentials for day-of operations and sales processing