Pop up shop fundamentals for new entrepreneurs - Charleston

In this online session designed for the Charleston community, get insights on pop up shop fundamentals for new entrepreneurs. We will explore the essential steps to plan, launch, and manage a successful temporary retail space in areas like King Street or the City Market. You will learn about selecting the right local location, navigating Charleston's specific requirements, attracting customers, and managing sales. This session provides a clear roadmap for your first venture in the Lowcountry, accessible from anywhere in the world.

Finding the perfect spot in Charleston is more than just foot traffic. We will discuss how to identify locations that align with your brand and budget, from stalls at the Charleston Farmers Market to short-term leases on Upper King. You will also get insights on the types of city permits and business licenses you might need to operate legally in Charleston County. Understanding these local basics early on prevents major headaches and ensures your pop up runs smoothly.

A great pop up is all about the experience. Learn simple, cost-effective ways to design your space to attract both locals and tourists and tell your brand's story. We will cover visual merchandising basics, creating an inviting atmosphere that reflects Charleston's unique charm, and making the most of a small footprint. The goal is to create a memorable and shoppable environment.

Getting people to your Charleston pop up is critical. Discover practical online and offline marketing tactics you can use before you open, during the event, and after you close. We will touch on using social media to build local excitement and collaborating with other Charleston businesses to expand your reach. Understanding how to market effectively in this community is key to maximizing your return.

You will discover more about:

• Key criteria for choosing a profitable Charleston location
• An overview of common city permits and insurance needs
• Budget-friendly tips for visual merchandising with local flair
• Pre-launch and on-site marketing checklists for the Charleston market
• Essentials for day-of operations and sales processing