Pop up shop fundamentals for new entrepreneurs - Champaign

In this online session designed for Champaign's entrepreneurs, get insights on pop up shop fundamentals. We will explore the essential steps needed to plan, launch, and manage a successful temporary retail space right here in our community. You will learn about selecting the right local location, understanding Champaign's requirements, attracting customers, and managing sales, providing a clear roadmap for your first venture.

Finding the perfect spot in Champaign is more than just foot traffic in Downtown or near the university. We will discuss how to identify locations that align with your brand and budget, from a stall at a local market to an empty storefront on Neil Street. You will also get insights on the types of permits and licenses you might need from the City of Champaign to operate legally. Understanding these local basics early on prevents major headaches and ensures your pop up runs smoothly.

A great pop up is all about the experience. Learn about simple, cost-effective ways to design your space to attract passersby and tell your brand's story. We will cover visual merchandising basics, creating an inviting atmosphere, and making the most of a small footprint without overspending on complex fixtures. The goal is to create a memorable and shoppable environment that resonates with the Champaign community.

Getting people to your Champaign pop up is critical. Discover practical marketing tactics you can use before you open, during the event, and after you close. We will touch on using social media to build excitement among local followers and collaborating with other Champaign businesses. This part of the pop up shop fundamentals is key to maximizing your return in our local market.

You will discover more about:

• Key criteria for choosing a profitable location in the Champaign area
• An overview of common local permits and insurance needs
• Budget-friendly tips for visual merchandising
• Pre-launch and on-site marketing checklists for a local audience
• Essentials for day-of operations and sales processing

While this session is tailored with the Champaign business landscape in mind, the core principles are valuable for entrepreneurs anywhere. Join us online to learn from anywhere in the world.