Pop up shop fundamentals for new entrepreneurs - Burlington

In this online session for Burlington entrepreneurs, get insights on pop up shop fundamentals. We will explore the essential steps needed to plan, launch, and manage a successful temporary retail space in our community. You will learn about selecting the right location in the Burlington area, understanding local requirements, attracting customers, and managing sales, providing a clear roadmap for your first venture. While designed with Burlington in mind, these insights are valuable for entrepreneurs anywhere.

Finding the perfect spot in Burlington is more than just foot traffic on Church Street. We will discuss how to identify locations that align with your brand and budget, from stalls at the Burlington Farmers Market to empty storefronts in the South End Arts District. You will also get insights on the types of permits and licenses you might need from the city to operate legally. Understanding these local basics early on prevents major headaches and ensures your pop up runs smoothly.

A great pop up captures the unique Burlington vibe and is all about the experience. Learn about simple, cost-effective ways to design your space to attract locals and tourists alike and tell your brand's story. We will cover visual merchandising basics, creating an atmosphere that feels authentic to our city, and making the most of a small footprint without overspending on complex fixtures. The goal is to create a memorable and shoppable environment that resonates with the community.

Getting people to your Burlington pop up is critical. Discover practical marketing tactics you can use before you open, during your event, and after you close. We will touch on using social media to build excitement with local hashtags and collaborating with other Burlington businesses or influencers. Understanding these pop up shop fundamentals is key to maximizing your return in our local market.

You will discover more about:

• Key criteria for choosing a profitable Burlington location
• An overview of common city permits and insurance needs
• Budget-friendly tips for visual merchandising with local flair
• Pre-launch and on-site marketing checklists for the Burlington market
• Essentials for day-of operations and sales processing