Pop up shop fundamentals for new entrepreneurs - Buffalo

In this online session designed for the Buffalo community, get insights on pop up shop fundamentals for new entrepreneurs. We will explore the essential steps to plan, launch, and manage a successful temporary retail space in areas like Elmwood Village or the Hertel Avenue strip. You will learn about selecting the right local spot, handling city-specific requirements, attracting Buffalo customers, and managing sales, providing a clear roadmap for your first venture.

Finding the perfect spot in Buffalo is more than just foot traffic. We will discuss how to identify locations that align with your brand and budget, from a stall at a local market to an empty storefront on Allen Street. You will also get insights on the types of permits and licenses you might need to operate legally within the City of Buffalo. Understanding these local basics early on prevents major headaches and ensures your pop up runs smoothly.

A great pop up creates an experience that resonates with Buffalo shoppers. Learn simple, cost-effective ways to design your space to attract passersby and tell your brand's story. We will cover visual merchandising basics, creating an inviting atmosphere, and making the most of a small footprint without overspending on complex fixtures. The goal is to create a memorable and shoppable environment.

Getting people to your pop up is critical. Discover practical marketing tactics to reach the Buffalo market before you open, during the event, and after you close. We will touch on using social media to build local excitement and collaborating with other Buffalo businesses. Understanding these marketing aspects of the pop up shop fundamentals for new entrepreneurs is key to maximizing your return. While this talk is tailored for Buffalo, the principles are valuable for entrepreneurs anywhere.

You will discover more about:

• Key criteria for choosing a profitable location
• An overview of common permits and insurance needs
• Budget-friendly tips for visual merchandising
• Pre-launch and on-site marketing checklists
• Essentials for day-of operations and sales processing