Pop up shop fundamentals for new entrepreneurs - Bentonville

In this online session designed for the Bentonville community, get insights on the essential steps to plan, launch, and manage a successful temporary retail space in our vibrant city. You will learn about selecting the right location, handling local legal requirements, and attracting customers, providing a clear roadmap for your first Bentonville venture. Although tailored for our city, this digital event is accessible globally.

Finding the perfect spot in Bentonville is more than just foot traffic. We will discuss how to identify locations that align with your brand and budget, from stalls at a local market to securing a short-term lease on a vacant storefront. You will also get insights on the types of permits and licenses required by the City of Bentonville to operate legally. Understanding these local basics early on prevents major headaches and ensures your pop up runs smoothly.

A great pop up is all about the experience. Learn simple, cost-effective ways to design your space to attract Bentonville shoppers and tell your brand's story. We will cover visual merchandising basics, creating an inviting atmosphere that reflects our community's character, and making the most of a small footprint. The goal is to create a memorable environment.

Getting people to your Bentonville pop up is critical. Discover practical marketing tactics for before, during, and after your event. We will touch on using social media to build local excitement and collaborating with other Bentonville businesses. This part of the pop up shop fundamentals for new entrepreneurs is key to maximizing your return.

You will discover more about:

• Key criteria for choosing a profitable location
• An overview of common permits and insurance needs
• Budget-friendly tips for visual merchandising
• Pre-launch and on-site marketing checklists
• Essentials for day-of operations and sales processing