Pop up shop fundamentals for new entrepreneurs - Benton Harbor

In this online session designed for the Benton Harbor community, get insights on pop up shop fundamentals for new entrepreneurs. We will explore the essential steps to plan, launch, and manage a successful temporary retail space. You will learn about selecting the right location in Benton Harbor, handling local legal requirements, attracting customers, and managing sales, providing a clear roadmap for your first venture.

Finding the perfect spot is more than just foot traffic. We will discuss how to identify locations in Benton Harbor that align with your brand and budget, from market stalls to empty storefronts. You will also get insights on the types of permits and licenses you might need to operate legally. Understanding these basics early on prevents major headaches and ensures your pop up runs smoothly.

A great pop up is all about the experience. Learn about simple, cost-effective ways to design your space to attract passersby and tell your brand's story. We will cover visual merchandising basics, creating an inviting atmosphere, and making the most of a small footprint without overspending on complex fixtures. The goal is to create a memorable and shoppable environment that resonates with local customers.

Getting people to your pop up is critical. Discover practical marketing tactics you can use before you open, during the event, and after you close. We will touch on using social media to build excitement and collaborating with local Benton Harbor partners. This part of the pop up shop fundamentals for new entrepreneurs is key to maximizing your return.

You will discover more about:

• Key criteria for choosing a profitable location
• An overview of common permits and insurance needs
• Budget-friendly tips for visual merchandising
• Pre-launch and on-site marketing checklists
• Essentials for day-of operations and sales processing

While this online event focuses on the Benton Harbor context, entrepreneurs from any location can join and benefit from the core principles shared.