Pop up shop fundamentals for new entrepreneurs - Barstow

In this online session designed for the Barstow community, get insights on pop up shop fundamentals for new entrepreneurs. We will explore the essential steps to plan, launch, and manage a successful temporary retail space in our local area. You will learn about selecting the right location in Barstow, handling legal requirements, attracting customers, and managing sales, providing a clear roadmap for your first venture.

Finding the perfect spot in Barstow is more than just foot traffic. We will discuss how to identify locations that align with your brand and budget, from market stalls to available storefronts. You will also get insights on the types of permits and licenses you might need to operate legally in our city. Understanding these basics early on prevents major headaches and ensures your pop up runs smoothly.

A great pop up is all about the experience. Learn simple, cost-effective ways to design your space to attract Barstow shoppers and tell your brand's story. We will cover visual merchandising basics, creating an inviting atmosphere, and making the most of a small footprint without overspending. The goal is to create a memorable environment that resonates with the community.

Getting people to your pop up is critical. Discover practical marketing tactics you can use to reach the Barstow audience before you open and during the event. We will touch on using social media to build local excitement and collaborating with other Barstow partners. This part of understanding pop up shop fundamentals for new entrepreneurs is key to maximizing your return.

While this online talk is tailored with the Barstow entrepreneur in mind, the foundational principles discussed are valuable for anyone looking to launch a pop up, no matter where they are located.

• Key criteria for choosing a profitable location in the Barstow area
• An overview of common permits and insurance needs
• Budget-friendly tips for visual merchandising
• Pre-launch and on-site marketing checklists for a local audience
• Essentials for day-of operations and sales processing