Pop up shop fundamentals for new entrepreneurs - Athens

In this online session, get insights on pop up shop fundamentals for new entrepreneurs looking to launch in the Athens area. We will explore the essential steps needed to plan, launch, and manage a successful temporary retail space right here in our community. You will learn about selecting the right location in Athens, handling local legal requirements, attracting customers, and managing sales, providing a clear roadmap for your first venture.

Finding the perfect spot in Athens is more than just foot traffic. We will discuss how to identify locations that align with your brand and budget, from stalls at local markets to potential storefronts downtown. You will also get insights on the types of permits and licenses you might need to operate legally in Athens-Clarke County. Understanding these local basics early on prevents major headaches and ensures your pop up runs smoothly.

A great pop up is all about the experience. Learn about simple, cost-effective ways to design your space to attract passersby and tell your brand's story, reflecting the unique character of Athens. We will cover visual merchandising basics, creating an inviting atmosphere, and making the most of a small footprint. The goal is to create a memorable and shoppable environment that resonates with the local community.

Getting people to your Athens pop up is critical. Discover practical marketing tactics you can use before, during, and after your event. We will touch on using social media to build excitement within the Athens community and collaborating with other local businesses. This part of the pop up shop fundamentals for new entrepreneurs is key to maximizing your return in our local market. Although tailored for Athens, these insights are valuable for entrepreneurs everywhere.

You will discover more about:

• Key criteria for choosing a profitable location in Athens
• An overview of common permits and insurance needs for Athens-Clarke County
• Budget-friendly tips for visual merchandising that connects with locals
• Pre-launch and on-site marketing checklists for the Athens market
• Essentials for day-of operations and sales processing