Pop up shop fundamentals for new entrepreneurs - Athens

In this online session designed for the Athens creative community, get insights on pop up shop fundamentals for new entrepreneurs. We will explore the essential steps to plan, launch, and manage a successful temporary retail space right here in Athens. You will learn about selecting the right local location, understanding regional requirements, attracting customers, and managing sales, providing a clear roadmap for your first venture. While tailored for Athens, the principles shared are valuable for entrepreneurs anywhere.

Finding the perfect spot in Athens is more than just foot traffic. We will discuss how to identify locations that align with your brand and budget, from stalls at local markets to available storefronts. You will also get insights on the types of permits and licenses you might need to operate legally in Clarke County. Understanding these local basics early on prevents major headaches and ensures your pop up runs smoothly.

A great Athens pop up is all about the experience. Learn simple, cost-effective ways to design your space to attract locals and visitors, telling your brand's story. We will cover visual merchandising basics that resonate with the Athens aesthetic, creating an inviting atmosphere, and making the most of a small footprint without overspending. The goal is to create a memorable and shoppable environment that feels authentic to our community.

Getting people to your pop up is critical. Discover practical marketing tactics for the Athens market you can use before, during, and after your event. We will touch on using social media to build local excitement and collaborating with other Athens businesses for cross-promotion. This part of the pop up shop fundamentals for new entrepreneurs is key to maximizing your success.

You will discover more about:

• Key criteria for choosing a profitable Athens location
• An overview of common local permits and insurance needs
• Budget-friendly tips for visual merchandising with local flair
• Marketing checklists for the Athens community
• Essentials for day-of operations and sales processing