Pop up shop fundamentals for new entrepreneurs - Ann Arbor

In this online session designed for the Ann Arbor community, get insights on pop up shop fundamentals for new entrepreneurs. While tailored for our local market, the principles are valuable for anyone joining us online from anywhere. We will explore the essential steps to plan, launch, and manage a successful temporary retail space. You will learn about selecting the right location, handling legal requirements, attracting customers, and managing sales, providing a clear roadmap for your first venture.

Finding the perfect spot in a place like Ann Arbor is more than just foot traffic. We will discuss how to identify locations that align with your brand and budget, from market stalls to potential storefronts downtown. You will also get insights on the types of permits and licenses you might need to operate legally within the city. Understanding these local basics early on prevents major headaches later and ensures your pop up runs smoothly.

A great pop up is all about the experience. Learn about simple, cost-effective ways to design your space to attract passersby and tell your brand's story. We will cover visual merchandising basics, creating an inviting atmosphere, and making the most of a small footprint without overspending on complex fixtures. The goal is to create a memorable and shoppable environment that resonates with the local customer base.

Getting people to your pop up is critical. Discover practical marketing tactics you can use to build buzz within the Ann Arbor community before you open, during the event, and after you close. We will touch on using social media to build excitement and collaborating with local partners. This part of the pop up shop fundamentals is key to maximizing your return.

You will discover more about:

• Key criteria for choosing a profitable location
• An overview of common permits and insurance needs
• Budget-friendly tips for visual merchandising
• Pre-launch and on-site marketing checklists
• Essentials for day-of operations and sales processing