Pop up shop fundamentals for new entrepreneurs - Abbotsford

In this online session designed for the Abbotsford entrepreneurial community, get insights on pop up shop fundamentals for new entrepreneurs. We will explore the essential steps to plan, launch, and manage a successful temporary retail space in our city. You will learn about selecting the right location, handling local legal requirements, attracting customers, and managing sales, providing a clear roadmap for your first Abbotsford venture.

Finding the perfect spot in Abbotsford is more than just foot traffic. We will discuss how to identify locations that align with your brand and budget, from market stalls to empty storefronts in Historic Downtown. You will also get insights on the types of permits and licenses you might need from the City of Abbotsford to operate legally. Understanding these basics early on prevents major headaches and ensures your pop up runs smoothly.

A great pop up is all about the experience. Learn simple, cost-effective ways to design your space to attract passersby and tell your brand's story. We will cover visual merchandising basics, creating an inviting atmosphere, and making the most of a small footprint. The goal is to create a memorable and shoppable environment that resonates with Abbotsford shoppers.

Getting people to your pop up is critical. Discover practical marketing tactics you can use before, during, and after your event. We will touch on using social media to build excitement in the Fraser Valley and collaborating with local Abbotsford partners. This part of understanding pop up shop fundamentals for new entrepreneurs is key to maximizing your return. While this talk is tailored for Abbotsford, the principles are accessible to entrepreneurs joining us online from anywhere.

You will discover more about:

• Key criteria for choosing a profitable location in Abbotsford
• An overview of common permits and insurance needs for local ventures
• Budget-friendly tips for visual merchandising
• Pre-launch and on-site marketing checklists for the Abbotsford area
• Essentials for day-of operations and sales processing