Pivot Without Losing Trust: A Health & MedTech Narrative Masterclass
The Differentiator Series: The Culinary Science of Brand Storytelling™ - Part 1
Date and time
Location
Online
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Agenda
6:00 PM - 6:10 PM
Welcome & Framing the Challenge
6:10 PM - 6:25 PM
The Trust Equation in Innovation
6:25 PM - 6:40 PM
The Differentiator Framework
6:40 PM - 6:55 PM
Stakeholder BDI™ Walkthrough
6:55 PM - 7:15 PM
Interactive Exercise: Your Signature Flavor
7:15 PM - 7:25 PM
Applying the Framework
7:25 PM - 7:30 PM
Q&A + Facilitator's Note
7:30 PM
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Highlights
- 1 hour 30 minutes
- Online
Refund Policy
About this event
In MedTech, markets change faster than your next funding round.
When regulations shift, new entrants flood the field, or investors tighten their focus, most organizations rush to pivot their product — but forget to pivot their story.
That’s where trust breaks down.
Research and real-world case studies show that companies that treat narrative as a strategic asset outperform those that don’t. RapidAI, for example, re-engineered its story around measurable clinical value and went on to raise $75 million in Series C funding. Others, like leading digital-health brands during COVID, discovered that clarity and credibility — not complexity — defined who survived the pivot.
This masterclass is built for those ready to master that balance.
Join Christa Chambers-Price, founder of The Brand Story Generator, a narrative-intelligence company transforming storytelling into measurable strategy. In this 75-minute masterclass, she guides innovators and healthcare leaders to evolve their brand stories without losing credibility, confidence, or connection.
🍲 You’ll Learn How To:
- Cut through complexity: Position your innovation so clinicians, investors, and patients instantly understand why it matters.
- Preserve credibility through change: Evolve your narrative while staying aligned with data, compliance, and ethics.
- Attract capital with confidence: Shape your message to funders without diluting mission or value.
- Use data to measure trust: Apply the Stakeholder BDI™ to quantify clarity, resonance, and engagement.
- Identify your signature flavor: Distill what makes your brand irreplaceable in a crowded MedTech market.
🎟 Special Founders’ Table Pricing: $49
Join us for this exclusive launch session before prices rise in 2026.
Experience the system that turns storytelling into strategy — and strategy into traction.
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