Pitch Perfect for PR Pros: How to Get Your Client Noticed by National Media

Are you a publicist sick of hearing crickets from editors? Do you want to learn what makes one prolific journalist tick? Are you eager to find out what PR pitches have actually yielded stories — and what mistakes have landed their teams’ emails on the do-not-open list?

Learn it all from New York Writing Room coach Anna Medaris, a health and lifestyle journalist with more than 15 years of experience writing and editing for publications including The Washington Post, New York Magazine, Women's Health, Cosmopolitan, The New York Post, Business Insider, US News & World Report, AARP, Vox and others. She's appeared on the Today Show, Good Morning America and Hulu’s “Age of Influence.”

During this virtual workshop on Oct. 22, you’ll get a look behind the scenes of what writers and editors' daily lives (and inboxes) actually looks like, candid advice on how to sell your brand, expert or idea, insight into what Anna’s working on right now and feedback of your own pitches in real time.

Get Your Pitch Reviewed:

To send a pitch to be workshopped during the session, email it to hello@newyorkwritingroom.com by Oct. 20 at 7 p.m. EST.

Tickets:

Early bird tickets are $80 until Sept. 22.

General admission is $100.

Packages: Sign up with a colleague or friend and get $10 off!

Bonus: Attendees will receive 20% off a personal coaching session with Anna.

This workshop is recorded, and attendees will receive a video recap.

Tickets are nonrefundable. A Zoom link will be emailed the morning of the workshop. Registration ends Oct. 22 at 11:45 a.m. EST.

More About Anna Medaris

Anna Medaris is a health and lifestyle journalist with over 15years of experience writing features, narratives, explainers, essays, news hits and more for national print and digital publications, including The Washington Post, New York Magazine Cosmopolitan, Women’s Health, The New York Post, AARP and Vox.

Before going freelance full-time in 2023, Anna was a health correspondent at Business Insider, where for four years she covered mental health, reproductive health, medical misdiagnoses and more. Anna launched her career as an unpaid intern in a university medical center's communication department, and later became a writer and editor for the American Psychological Association's monthly print magazine, Monitor on Psychology. She then moved to U.S. News & World Report, where she stayed nearly five years covering everything from whether you should put the piece of paper over your toilet seat (no) to a heart-wrenching series on miscarriage.

Anna is a proud alum of the University of Michigan, where she studied psychology and gender and health. She earned her master’s in Interactive Journalism from American University in 2014. She's an amateur triathlete and local stein-holding champion who lives with her husband and basset hound in Brooklyn. Watch a video featuring Coach Anna!

Anna is available for one-on-one coaching on journalistic writing, cover letters, website copy, professional bios and story pitching at newyorkwritingroom.com/coaches.

About The New York Writing Room

The New York Writing Room is a virtual writing community. Whether you’re working on the next Great American novel or a resume, we have professional coaches to help with all your writing needs. We also host virtual book talks, writing workshops and more. The New York Writing Room is the sister chapter of The Detroit Writing Room in Detroit. Check out newyorkwritingroom.com for coaching, workshops, memberships and more.

Workshop Testimonial

"Hi Anna, I just had this article published in Sleep Review. I wanted to let you know how much your workshop helped me! I kept being told by this editor that they didn't publish stuff by patient advocates and preferred articles by doctors. I had given up submitting ideas but after your workshop I decided to get to know the editor in person at a sleep conference in Seattle. I gave her 4 really good ideas for articles. One of them she wrote herself and thanked me for the idea and this one she published!" - Emma Cooksey