PIM 101: Setting Up Product Data for Retailers

Getting your products onto retailer shelves — both in-store and online — is exciting, but it can also get complicated fast. If you’ve ever been asked to “set up with 1WorldSync, Syndigo, or Salsify” and wondered what that really means, this session is for you.

In this Sitation webinar, we’ll discuss what these Product Information Management (PIM) systems do and why your retailer may require them. As your brand grows, managing product data across multiple retailers, marketplaces, and e-commerce sites can quickly spiral out of control. We’ll show you how the right systems and processes help you stay organized, get your products listed faster, and keep your content consistent everywhere it appears.

You’ll walk away with a clear understanding of how to:

• Set up your product data the right way from the start
• Choose the right tools or partners to support your growth
• Prepare your content for retail syndication so it shows up correctly across all channels

Steve Engelbrecht, Founder & CEO, Sitation

Steve is a recognized thought leader in Digital Merchandising and Product Data Management, and a strong advocate for the power of high-quality product data in creating exceptional digital shelf experiences. As the Founder and CEO of Sitation, Steve has spent more than a decade helping brands transform how they manage, enrich, and activate their product data. For the past years, Steve has put a strong focus on how AI and automation are reshaping the future of product content operations, enabling brands to scale faster and compete smarter.

Jessica Bagby, Sr. Director of Managed Services, Sitation

Jessica leads a team of industry experts that supports CPG brands across grocery, bevalc, and many other verticals in optimizing their product data and digital shelf performance. Having started her career on the brand side with Rawlings Sporting Goods, Jessica brings a unique client perspective and deep expertise in PIM, syndication, and data operations — making her a trusted expert in the CPG space.

About Sitation

Sitation helps growing CPG brands take control of their product data and succeed on the digital shelf. Specializing in Product Information Management (PIM), digital shelf optimization, and content operations, Sitation guides brands through every step — from strategy and implementation to managed services.

Using platforms like Salsify, Akeneo, Stibo, Syndigo, and 1WorldSync, Sitation ensures product content is accurate, complete, and ready for syndication through GDSN and major retailers. For emerging brands, Sitation turns messy spreadsheets and manual processes into structured, scalable systems that accelerate time-to-market, improve customer experiences, and create a competitive edge.

About Startup CPG

Startup CPG is the biggest community in the world for emerging brands. We have 30k+ Slack members, produce the #1 podcast in CPG, host 100+ events per year, and are the #1 education hub for brands trying to improve our CPG ecosystem. It’s free — join today!

Instagram: @startupcpg