Panel Event: Data, Analytics & Reputation Measurement

This conversation will explore how new data sources, AI-assisted analytics, and evidence-based frameworks are reshaping reputation management and strategic communication for brands and agencies. Audiences of the panel include students, faculty, alumni, and Chicago professionals. 

Panelists:

• Robert Gemmill, President, ChangeMakers USA
• Marni Gordon, VP, Corporate Communications, HUB International
• Christine DeBartolo, Senior Managing Director and Americas Head, Corporate Reputation Practice, FTI Consulting Strategic Communications
• Matt Dzugan, Senior Director of Data, Muck Rack
• Harlan Teller,VP, University Communications and Chief Marketing Officer, Central Michigan University (Moderator)

We will open the floor up for a Q&A at the end.