Packaging that Sells: Optimizing for Retailers and Consumers

Retailers have high expectations—and your packaging is the first thing they judge. This webinar is designed for startup CPG brands preparing for retail—whether local, regional, or national.

This builds on our previous Packaging 101 session by diving into what retailers expect, how to avoid common pitfalls, and how to design packaging that sells on crowded shelves.

Tray Garner, Regional Sales Manager, Belmark

Tray helps companies grow! With nearly a decade of experience in packaging, he's helped hundreds of brands find the right solutions to help their products stand out and succeed at retail. His focus is on providing packaging that’s not only functional, but optimized for growth—especially for emerging and scaling CPG brands. He's always open to connecting with founders and teams looking for a packaging partner who understands the unique needs of early-stage brands. GO ARMY!!!

Cody Ponsler, Inside Sales Manager, Belmark

Cody is excited to serve as the go-to packaging expert for the Startup CPG community, leveraging over a decade of experience in helping growing businesses navigate their packaging needs. As the leader of Belmark's inside sales team, he takes pride in transforming packaging visions into reality and loves connecting with new businesses to learn about their future goals. Based in Green Bay, he enjoys spending time with his wife and son and can often be found on the pickleball court or crushing a Peloton ride.

About Belmark

Belmark works with hundreds of small- to medium-sized CPGs, and are a great fit whether you're finding your first pouch or looking to upgrade your current packaging. Belmark doesn't just work as a packaging supplier for your label, flexible packaging, folding carton, or prototype needs, but as a partner that grows with you. Belmark is committed to helping small brands and will 100% hop on a call with you to guide you through your packaging journey.

About Startup CPG

Startup CPG is the biggest community in the world for emerging brands. We have 25k+ Slack members, produce the #1 podcast in CPG, host 100+ events per year, and are the #1 education hub for brands trying to improve our CPG ecosystem. It’s free — join today!

Instagram: @startupcpg