Outcomes to Impact: Creating Value That Resonates

Real impact starts when we stop asking, “What did we build?” and start asking, “What changed for our customer?”

Course Description

Your customers don’t care how many features you launch—they care whether their problems are solved. This micro-course refocuses leaders on what truly creates value. By shifting the conversation from delivery to impact, you’ll learn how to identify meaningful customer outcomes and use them to guide smarter, more adaptive decisions.

What You’ll Learn:

• Demystify the difference between outputs, outcomes, and impact—and understand why the distinction matters.
• Discover how focusing on customer outcomes drives alignment, sparks innovation, and leads to solutions your customers didn’t see coming—but won’t want to live without.
• Explore how impact thinking naturally improves prioritization and supports adaptive strategies.
• Begin to shift your team’s conversations from “what are we building?” to “why does this matter?”

This Session is for You if You're a

• Product or Deliver Leaders who wants to align teams around real results—not just activity.
• Business and Strategy Executives seeking stronger alignment between customer outcomes and organizational priorities.
• Change & Transformation Leaders ready to shift conversations from outputs to lasting impact.

Time & Date

Date: Tuesday, December 2, 2025

Start Time:

• 9:00 am Dubai Time (GST)
• 1:00 pm Singapore Time (SGT)
• 4:00 PM Australian Eastern Standard Time (AEST)

What’s Included:

• Live Zoom session
• PDF artifacts of all activity boards
• Certificate of Completion (PDF)

About the Instructors

Evan Leybourn: Co-founder and Head of Thought Leadership and Advocacy at the Business Agility Institute, author of #noprojects and Directing the Agile Organisation books. Evan has helped global enterprises evolve into dynamic, learning organizations ready for today’s rapidly shifting markets.

Laura Powers: CEO of the Business Agility Institute. With 25+ years of product experience ranging from R&D to marketing, to sales and professional services – she has been involved in the design of electronics for space applications, aircraft engines, diapers, electric cars, and software systems at Hewlett Packard, Agilent, Sales.com, and eBay - as well as several startups you’ve never heard of

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🌐 Learn more at https://www.businessagility.institute

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