Outcomes to Impact: Creating Value That Resonates
Real impact starts when we stop asking, “What did we build?” and start asking, “What changed for our customer?”
Date and time
Location
Online
Refund Policy
About this event
- Event lasts 2 hours 30 minutes
Real impact starts when we stop asking, “What did we build?” and start asking, “What changed for our customer?”
Course Description
Your customers don’t care how many features you launch—they care whether their problems are solved. This micro-course refocuses leaders on what truly creates value. By shifting the conversation from delivery to impact, you’ll learn how to identify meaningful customer outcomes and use them to guide smarter, more adaptive decisions.
What You’ll Learn:
- Demystify the difference between outputs, outcomes, and impact—and understand why the distinction matters.
- Discover how focusing on customer outcomes drives alignment, sparks innovation, and leads to solutions your customers didn’t see coming—but won’t want to live without.
- Explore how impact thinking naturally improves prioritization and supports adaptive strategies.
- Begin to shift your team’s conversations from “what are we building?” to “why does this matter?”
This Session is for You if You're a
- Product or Deliver Leaders who wants to align teams around real results—not just activity.
- Business and Strategy Executives seeking stronger alignment between customer outcomes and organizational priorities.
- Change & Transformation Leaders ready to shift conversations from outputs to lasting impact.
Time & Date
Date: Tuesday, July 22, 2025
Start Time:
- 8 am Dubai Time (GST)
- 12 pm (noon) Singapore Time (SGT)
- 2:00 PM Australian Eastern Standard Time (AEST)
What’s Included:
- Live Zoom session
- PDF artifacts of all activity boards
- Certificate of Completion (PDF)
About the Instructors
Evan Leybourn: Co-founder and Head of Thought Leadership and Advocacy at the Business Agility Institute, author of #noprojects and Directing the Agile Organisation books. Evan has helped global enterprises evolve into dynamic, learning organizations ready for today’s rapidly shifting markets.
Laura Powers: CEO of the Business Agility Institute. With 25+ years of product experience ranging from R&D to marketing, to sales and professional services – she has been involved in the design of electronics for space applications, aircraft engines, diapers, electric cars, and software systems at Hewlett Packard, Agilent, Sales.com, and eBay - as well as several startups you’ve never heard of
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Frequently asked questions
This course will be delivered virtually (via zoom) using a blend of interactive sessions, real-world case studies, and storytelling—infused with insights our own research initiatives—to create a vibrant learning environment.
This microcourse will be is delivered in a single, 2.5 hour session, with breaks every 45-60minutes.
You may request a 100% refund for any reason up to 5 days before the event. There are no refunds after that date - although you may request to move to a later event.
Of course. Please email hello@businessagility.institute and we'll sort you out.
Unfortunately, not. While we appreciate the value of on-demand availability, part of the value of our course experience lies in the peer-to-peer interaction.
No prerequisites! Each micro-course stands on its own, but together they build a powerful foundation for growing business agility across your organization.
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At the Business Agility Institute, we believe the next generation of companies have arrived.