Optimizing Your LinkedIn Profile Strategically, by Annette Choti

KC IABC and our approximately 150 members are a part of a global network of 15,000 business communication professionals in more than 80 countries, who are dedicated to improving professional growth and strategic communications. Our focus is providing our members withprofessional development, networking,career opportunities,student chapters,special interest groupsandprofessional accreditation.

KC IABC

Annette Choti is the founder of Law Quill, a digital marketing agency dedicated exclusively to the legal industry.

Strang Hall

What are some key takeaways attendees would gain from your session?Attendees will leave with:<ul><li>A clear framework for developing a strategic LinkedIn Profile.</li><li>Practical ideas for elevating brand presence in a crowded digital landscape on LinkedIn.</li><li>Insights on leveraging LinkedIn to reach and engage target audiences.</li><li>Approaches for communicating value where trust and authority are essential.</li></ul>Speaker Bio:Annette Choti is the founder of Law Quill, a digital marketing agency dedicated exclusively to the legal industry. As an attorney and experienced legal marketer, I’ve combined deep knowledge of professional services with strategic planning to help law firms grow their brands, elevate their online presence, and drive measurable business results. Over the years, I’ve guided firms of all sizes—from solo practitioners to large multi-state firms—through rebrands, website redesigns, content strategy development, and integrated digital campaigns. My work blends creativity, data-driven insights, and a clear focus on aligning marketing with business objectives.