MnSearch’s next event will be held on Wednesday, August 31st, at Spyder Trap in Minneapolis, MN. Join us for an evening packed with insightful material from an excellent speaker, opportunities for networking, good food and drinks!

This month, we will hear from industry experts in e-commerce SEO and SEM on best practices for driving and optimizing organic and paid search traffic. See how both channels complement each other in driving post click revenue efficiently, the nuances of an ecommerce strategy, and what a typical engagement can look like from start to finish.

It doesn't matter if you're new to the world of ecommerce, or are a veteran in the field, you'll walk away with a deep understanding of strategies and tactics to drive results.

Topics covered include:

• Ecommerce digital marketing basics
• Metrics and measurement for organic and paid channels
• Technical and content strategy
• PLA strategy
• Display retargeting strategy
• competitor monitoring
• Testing and optimization
• Leveraging CRM data for improved segmentation
• The importance of education and integration with operating units

Our Speakers:

Chris Birkholm, Sr Manager, SEO, Digital River

Chris Birkholm has been involved with online marketing for over 10 years. Currently managing all SEO Programs at Digital River, he has also worked with Paid Search, Conversion Optimization, Personlization, and Social.

In his current position he focuses primarily on growing ecommerce business for his SEO clients with special attention on site migrations, expansions, consolidations and re-designs. His passion for Organic Search and anything else related to online marketing is what drives him to stay at the forefront of new marketing technologies and approaches.

Outside of the office Chris can usually be spotted early weekend mornings watching the Premiere League over a pint or later in the day around a pool table somewhere.

Mahmood Khan, Associate Director of Digital Media and Paid Search, Periscope

Mahmood has been in Media for 15 years and started his career in traditional media (TV, radio, outdoor) with an emphasis on direct response. He has worked on the agency side on national and global clients across verticals such as CPG, Insurance, Finance, Healthcare, Software and Electronics. His passion is direct response media, measurement, optimization and driving client growth.

Away from the office, Mahmood enjoys spending time with his family, watching sci-fi movies and reading astronomy and space news.