If you are already a BOH Insider member and are looking to take this class, please register via your Benefits Portal.
Instagram has evolved into a dynamic platform that offers far more than just pretty pictures. It’s a powerful tool for building brand visibility, converting followers into clients, and cultivating community. Led by interior designer–turned–marketing expert Emma Tessler, this workshop (a follow-up to Instagram for Beginners, presented earlier this year) is designed to help creative professionals take their Instagram strategy to the next level by refining how you show up online with intention and confidence. Tessler dives deep into optimizing your profile, creating high-performing Reels that won’t overwhelm, mapping your audience’s sales journey, and mastering engagement that actually converts. Whether you’re just starting to gain traction on the app or feel like your content is stuck in a rut, you’ll come away from this course with practical methods to revitalize your approach and drive measurable results.
In this class, attendees will learn:
- How to optimize your Instagram bio and feed to convert profile visitors into followers and clients
- The anatomy of a scroll-stopping Reel—and how to consistently create content that drives brand awareness
- How to align your content with each phase of the audience sales journey
- Proven engagement strategies to increase visibility, build trust and generate inquiries
After this class, attendees will have: - A checklist for optimizing your Instagram profile for maximum impact
- A plug-and-play content framework for creating Reels that support your business goals
- Clarity on how to produce content that propels followers through the sales funnel
- Daily and weekly engagement tactics to grow your audience and convert more leads
Additional Information:
This is an online course conducted through Zoom. You will receive an email with information on how to join.
About the Instructor:
Emma Tessler is the founder and CEO of Ninety Five Media, a digital marketing agency that builds results-driven strategies for scaling brands. With several years of marketing experience under her belt, she helps brands connect with ideal clients, build community and convert audience members into paying customers through social media marketing.
BOH Insider members get unlimited free LAUNCH classes.
Click here to learn more. If you are already a BOH Insider member and are looking to take this class, please register via your Benefits Portal.
