Optimized Product Descriptions: Find the right keywords and use them well

In this webinar, we will explore how to create product descriptions that perform strongly in search engines, with a particular focus on Amazon. The session will be structured to guide attendees step by step, from understanding the basics of keyword research to implementing optimisation techniques.

We will begin with a brief introduction to highlight the importance of well-optimised product descriptions in today's competitive digital marketplace. This will set the stage for a deeper exploration of keyword fundamentals — including the differences between short-tail and long-tail keywords, and how user search intent shapes effective keyword selection.

Next, we will walk through practical methods for finding the right keywords, using real-world examples, before moving into the core of the webinar: how to write compelling, optimised product descriptions. This section will cover best practices for naturally integrating keywords, maintaining a strong human voice, and avoiding common pitfalls such as keyword stuffing.

The goal of this webinar is to equip attendees with clear, practical techniques, enabling them to offer keyword research and text optimisation services to their clients, leading to greater visibility, stronger engagement, and ultimately, increased sales.