BEYOND THE SHELF: A PACKAGING WORKSHOP
with Dahlia Ishak, Director & Designer at Public House Studio
Packaging can feel overwhelming—but it doesn’t have to.
In this 3-hour interactive workshop on Saturday, October 25 (10AM – 1PM EST), Dahlia Ishak (Director & Designer at Public House Studio) will share her proven framework for taking packaging projects from concept to launch. You’ll explore how to lead client conversations that uncover unique brand character, structure projects into three clear phases—Brand, Build, and Launch—and balance creativity with commercial appeal.
Participants will learn:
- How to lead client conversations that unlock brand insights
- Dahlia’s 3-phase process: Brand, Build, Launch
- How to foster trust through collaboration and communication
- Principles for hierarchy and shelf impact
- How to design distinct brands from concept to dielines, and beyond
Workshop Time:
Saturday, October 25 • 10:00 AM – 1:00 PM EST. Video replays available for 90 days.
