Online Masterclass: How to Build Lasting Game IPs & Brands

Online Masterclass: How to Build Lasting Game IPs & Brands

A hit game is not enough anymore. Both publishers and studios need to build long-term value. Can your game become a lasting property?

By IndieGameBusiness

Date and time

Location

Online

Refund Policy

Refunds up to 3 days before event.

About this event

  • Event lasts 2 hours

In this course, Christian will dive into the key elements of creating a game that stands out and is designed for long-term success.

Does it connect emotionally? And can you develop an impactful brand around it? Christian will share experiences from working with many developers and publishers.

This 120-minute online session begins with a 60-minute introduction to the framework and vocabulary of IP & brand building. This is followed by a 60-minute interactive Q&A. The objective is to provide shared goals and understanding - and to support the teams' development of enduring franchises.

Key Takeaways:

  1. How to build long term value in your game and company
  2. Understanding how IPs are built
  3. Most common mistakes in IP building
  4. The pillars of IP & brand building

Christian Fonnesbech of Leverage Partnership.

Christian is Head of IP Development at the Leverage Partnership,

helping games companies and investors develop lasting IPs, Narratives and

Brands. Recent clients include Bandai Namco, Plaion, Starbreeze, Supermassive,

Funcom, Good Shepherd, Nordisk Games (Egmont), Deck 13, Skeleton Hand, Reto

Moto, Yager, Dirtybit, Rockfish Games, DDM, Bearded Ladies, Tarsier, Purple Lamp,

Ironward, Redmask, Stumpy Squid and Raw Fury.

He was formerly Head of IP Development at Nordisk Games, the game investment

arm of Egmont, a Nordic media conglomerate with 6.600 employees. He has been

Narrative Director at Deck 13 and Head of Artistic Research at the Centre For

Interactive Media Arts in Norway, running the PhD program for new narrative

forms.

After 50+ projects as video game entrepreneur, analyst and business developer,

Christian is able to supply the strategic view and the leadership to realize it.

Frequently asked questions

What is your cancelation policy?

Registrants may cancel up to 3 days prior to the course to receive a full refund.

What online venue will this class utilize?

This course sessions, discussions, and materials will be shared and conducted through Microsoft Teams.

Organized by

Indie Game Business began as a Twitch show intended to teach the business, licensing, and marketing aspects of game development to developers.  Nearly a year later the show has helped countless teams and featured interviews with dozens of industry experts and veteran teams.  

Indie Game Business is produced and funded by The Powell Group.  A consulting firm led by 20 year industry veteran, Jay Powell.  The Powell Group has managed conferences and supported the growth of developers, publishers, and service providers for nearly 10 years.

$81.88
Oct 28 · 7:00 AM PDT