Online Masterclass: How to Build Lasting Game IPs & Brands
A hit game is not enough anymore. Both publishers and studios need to build long-term value. Can your game become a lasting property?
In this course, Christian will dive into the key elements of creating a game that stands out and is designed for long-term success.
Does it connect emotionally? And can you develop an impactful brand around it? Christian will share experiences from working with many developers and publishers.
This 120-minute online session begins with a 60-minute introduction to the framework and vocabulary of IP & brand building. This is followed by a 60-minute interactive Q&A. The objective is to provide shared goals and understanding - and to support the teams' development of enduring franchises.
A hit game is not enough anymore. Both publishers and studios need to build long-term value. Can your game become a lasting property?
In this course, Christian will dive into the key elements of creating a game that stands out and is designed for long-term success.
Does it connect emotionally? And can you develop an impactful brand around it? Christian will share experiences from working with many developers and publishers.
This 120-minute online session begins with a 60-minute introduction to the framework and vocabulary of IP & brand building. This is followed by a 60-minute interactive Q&A. The objective is to provide shared goals and understanding - and to support the teams' development of enduring franchises.
Key Takeaways:
- How to build long term value in your game and company
- Understanding how IPs are built
- Most common mistakes in IP building
- The pillars of IP & brand building
Christian Fonnesbech of Leverage Partnership.
Christian is Head of IP Development at the Leverage Partnership,
helping games companies and investors develop lasting IPs, Narratives and
Brands. Recent clients include Bandai Namco, Plaion, Starbreeze, Supermassive,
Funcom, Good Shepherd, Nordisk Games (Egmont), Deck 13, Skeleton Hand, Reto
Moto, Yager, Dirtybit, Rockfish Games, DDM, Bearded Ladies, Tarsier, Purple Lamp,
Ironward, Redmask, Stumpy Squid and Raw Fury.
He was formerly Head of IP Development at Nordisk Games, the game investment
arm of Egmont, a Nordic media conglomerate with 6.600 employees. He has been
Narrative Director at Deck 13 and Head of Artistic Research at the Centre For
Interactive Media Arts in Norway, running the PhD program for new narrative
forms.
After 50+ projects as video game entrepreneur, analyst and business developer,
Christian is able to supply the strategic view and the leadership to realize it.