Lauren specializes in pricing strategy, operational systems, and backend workflows that help service-based businesses grow with clarity and confidence.Through her work with Scale School and The Profit Shift, she has helped founders build profitable pricing models, streamline their operations with practical systems, and document key SOPs to support team growth. Whether you need guidance on packaging your offers, setting up efficient processes, or creating a clear roadmap for your next level, she’s here to help. Excited to connect and support you on your journey!
About Lauren Daniels
Lauren Daniels is a seasoned entrepreneur and business strategist with a proven track record of helping service-based founders streamline operations, boost profitability, and scale sustainably. As the founder of Sumptuous Spirits—a bar staffing company operating in 63 cities across two states and serving brands like Google, Foot Locker, Bumble, and the NFL Draft—Lauren knows what it takes to build and grow high-performing businesses.
She also co-owns two event venues in Chicagoland (Opulence Gallery) and recently launched Digital Rich, a hospitality-tech company empowering businesses with innovative operational solutions. Her expertise has been featured in Crain's Detroit, SEEN Magazine, Fox 2, and CBS Detroit.
Lauren is known for blending strategic insight with practical execution, helping entrepreneurs refine their pricing, build systems that scale, and operate sustainably—without burning out. Whether you’re just starting your journey or gearing up for your next big growth move, Lauren brings real-world strategies, no-fluff insights, and the tools you need to build with confidence.
