We are living in a time where creativity and technology are merging like never before. Artificial Intelligence is no longer just a tool for data scientists, it’s becoming a powerful collaborator for artists, writers, designers, musicians, filmmakers, and creators of all kinds.
In this session, we will explore how AI is reshaping the creative process, unlocking new possibilities, and helping creatives push the boundaries of what is possible. Whether you are curious, cautious, or already experimenting, this workshop will give you insights, practical tools, and real-world examples of how AI can enhance, not replace, human imagination.
Martina Batovic has over 20 years of executive experience in the commercial art world, having led international teams in galleries, auction houses, art advisory, and digital platforms, and placing artworks with private clients globally. Her career evolved to a focus on education and consultancy, including leading the MA in Art Business programme to open up access to the arts. A role with a major global digital arts player sparked her interest in data strategy and AI adoption, inspiring a full pivot into tech. Now a Certified Salesforce Administrator with AdviceUK, Martina draws on her deep industry and digital knowledge to enhance user experience in digital adoption and deliver effective productivity solutions. Martina is a long-standing member of AWITA and supporter of the arts.
