Object-Oriented UX with Sketch and Webflow

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Designers of the digital world are constantly challenged by complexity clutter. Without hyper vigilance, extraneous design elements can easily creep into our products. These extra modules, screens, and interactions not only increase development costs, they also make life harder for users. The more stuff to process, the more users have to slow down, think, and learn.

Enter the magic of object-oriented UX! A repeatable, foolproof process for creating simple, naturally intuitive digital environments.

During this training webinar, we will learn how to use Sketch to build an object map (which you can think of as an X-ray of your digital platform). From there, we will hop over to Webflow to learn how to quickly translate that object map into a lovely content management system. There, your clients/writers can start kicking the tires with real content. Not only before development starts. Before wireframing starts. Crazy? Nope. You'll see.

VIDEO: hear me talk through more details about this workshop!


  • OOUX Fans: Perhaps you've read some articles, tried a little object mapping, or you've seen one of Sophia's OOUX talks at a conference. But you are a little unsure of where to start. This workshop will help you get your hands dirty as you learn to make artifacts that you can share with your team.
  • Webflow fans who need help planning and structuring there CMS. If you are already using (or can just see the power of) Webflow's CMS you are going to FALL IN LOVE with OOUX. I promise.
  • Sketch fans who want to learn more about symbols...inside of symbols...


  • 10-10:30am: Introduction and overview of the process. Introduction of our sample design challenge.
  • 10:30-11:30am: Object mapping using sketch. We will build an object map from Sophia's sweet sketch template. (You will recieve the template in advance.)
  • 11:30-11:45: quick break!
  • 11:44-12pm: Intro to Webflow CMS.
  • 12-12:45pm: Building our CMS with OOUX best practices! ("Wait, which way should my reference collection go?")
  • 12:45-1pm: CMS editor! Getting your clients/writers to test the structure with REAL CONTENT. (Or "How to Drop the Mic").
  • 1-1:30ish...I will stick around for questions!


  • How to build a beautiful, easy-to-edit, object map, one of the most valuable artifacts for building digital environments.
  • How to use the plugin Anima for easy rearranging of the element prioritization.
  • New Sketch tricks for using symbols, overrides, and styles.
  • Webflow CMS basic skills with best practices for building references.


  • Sketch template
  • A nice discount for Webflow CMS (thanks, Webflow!)
  • All presentation material and notes.

Please feel free to ask me questions! https://twitter.com/sophiavux


After you signup on Eventbrite, you will get an email to register for the ZOOM event. Please register to make sure you get the links to the ZOOM meeting. You will also get additional emails from me with resources and reminders. So, pay attention to that inbox!

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