It's going to be too hot to go outside anyway!

Join me for this two-day weekend-warrior bootcamp will transform your process for synthesizing UX research into simple, elegant structure. You’ll learn a repeatable, rigorous, scalable framework that will help you gracefully transition from research into design.

***The Bootcamp comes with a $497 coupon code that you can put toward the next OOUX Certification Program, while spots last. There are only 25 spots for the fall cohort. As soon as you sign up for this bootcamp, you will receive the discount code for the Certification Program. Make sure to get your spot ASAP!***

WHAT IS OOUX?

Object-Oriented UX is a digital design philosophy that respects the fact that people think in objects. Our brains have evolved to recognize solid objects that adhere to the laws of physics. But digital environments are not beholden to the laws of physics, which can wreck havoc on our users’ ability to understand them.

OOUX gives you a new set of principles so you can create naturally intuitive apps, websites, and software. With these principles, you'll avoid designing objects that are too abstract or visually inconsistent. The best part? Intuitive objects are not only easier for users to understand, they are easier to design and build, too.

Hundreds of UX Designers trained by Sophia have been implementing OOUX within their organizations: Facebook, Instagram, Mastercard, Delta Airlines, Lowe’s, and Google, just to name a few.

DAY ONE: 12-5pm EST

Welcome to OOUX!

An approximately 90-minute interactive lecture. If you’re a Certified OOUX Strategist or participated in a recent OOUX workshop, you can opt out of this ramp-up lecture.

What is OOUX?

What is the ORCA Process?

Why is it so important to define Objects, Relationships, Calls-to-Action, and Attributes? What happens if we don’t?

Learn about the 4 unintuitive objects: Masked Objects, Isolated Objects, Broken Objects, and, the absolute worst—Shapeshifters.

The Design Challenge & Break!

Sophia will introduce the design challenge...then send you off for a break! During the break, start thinking about the objects and what kind of solution you might be interested in crafting with your team.

Objects

Station 1: Noun Foraging & Consolidating!

Learn how to mine your resources to find the main concept that will provide structure to your system.

Consolidate the noun foraging output to a group of objects that will provide a backbone to your system.

Station 2: Defining with icons, top-level lists, and instances

Further define your objects so that everyone has full clarity.

Choose an icon for each object.

Label any top-level lists.

Give object-instance examples (good for story-telling and visualizing the system in action!)

Lecture: Preview of Requirements and Prioritization activities for Objects.

Recess!

During a break, explore the work of the other groups to get inspiration and gather questions. At the end of the break, we’ll discuss.

Relationships

Station 3: System Modeling

Illustrate the most important relationships to show how the objects are defined in context of each other.

This relationship-modeling will pave the way for your contextual navigation—the most important kind of digital navigation there is!

Station 4: Exploring Relationships with a Nested Object Matrix

The problem with System Models is that they don’t scale. If you are trying to draw all the connections, you will soon end-up with a diagram that looks like a bowl of spaghetti. Enter the Nested Object Matrix!

Explore, discuss, and innovate on your system by unpacking every potential relationship between objects.

Lecture: Preview of Requirements and Prioritization activities for Relationship.

DAY 2: 12-5pm EST

Recap and Q&A

20-30 minutes of discussion based on the previous day.

Calls-to-Action

Station 5: Defining your user roles

Learn the difference between user roles and personas.

Define user roles in your system who might want to do different things to all of your objects.

Station 6: CTA Brainstorming with the Object-Role Matrix

For each user role, brainstorm all the CTAs that they would need, object by object.

At the end, you’ll have a functionality audit and a todo-list for all the UI you’ll need to design—later! Not in this workshop!

Lecture: preview of Requirements and Prioritization Rounds.

Recess!

During a break, explore the work of the other groups to get inspiration and gather questions. At the end of the break, we’ll discuss.

Attributes

Station 7: OBJECT MAPPING! FINALLY!

You’ve already done the heavy lifting defining your objects, their relationships and what users want to do to all of the objects. Now, we are just building out the details.

Learn about core content and metadata. Why differentiate between them?

Collaboratively build an object map that will directly inform your screen-sketching.

Lecture: Requirements preview!

Dot Voting for prioritization

Using dot-voting, your team will vote on the most important attributes. You’ll sketch your screens to reflect this prioritization!

Recess!

During a break, explore the work of the other groups to get inspiration and gather questions. At the end of the break, we’ll discuss.

Sketching OOUX-Style

Using OOUX Sketch templates, you’ll create an elegant, modular system with:

Cards

Detail Pages

List Pages

Landing Pages

ABOUT SOPHIA, YOUR INSTRUCTOR & GUIDE

Sophia Prater is the chief evangelist of object-oriented UX, a methodology she started popularizing in 2013. Sophia teaches her OOUX methodologies at conferences, within companies, and through her OOUX Certification program. She leads the Atlanta chapter of Ladies that UX, created the UX Hustle Summit Conference, and hosts the UX Hustle Podcast.

Before starting Rewired, Sophia led UX efforts for clients such as AT&T, Blue Cross Blue Shield, Athena Healthcare, Coca-Cola, the IRS, and the Australian Tax Office. As a UX designer at CNN.com, she designed the responsive 2012 election night experience viewed by over 200 million. In 2016, Sophia returned (as a consultant) to do it again.

Today, Sophia focuses on bringing the magic of OOUX to companies and teams around the world.