Marketing without UX is like throwing darts in the dark. As the essential feature of today’s digital world, User Experience (UX) is an increasing key subject matter when it comes to successful digital marketing strategy. At this panel session, we’ll be discussing:

• What is digital user experience and what is UX digital marketing
• What are the key things you need to know about UX
• Why does it matter to blend UX and digital marketing
• What is the value of UX and what UX can do for digital marketing
• The future of UX in digital marketing
• Real case examples to demonstrate how powerful it is to combine UX and digital marketing

Moderator: Jimmy Newson - Marketing Director of the New York Marketing Association

Panelist A: Rob Manning - Managing Partner of Jacob Bailey Group

Panelist B: Jake Mor - Founder of Fitness AI

** More Panelist to be announced….

Registration:

• Non-Members: $35
• Bronze Members: $15
• Silver Members: Free
• Gold Members: Free

(Follow us on social media and Email us for First-timer Discount Code)

Agenda:

6:00PM: Check-in & Networking

6:30PM: Panel Session - Why UX is the Key to Digital Marketing Success

7:30PM: Q&As & Networking - FREE Pizza & Drinks!

8:00PM: End

Guest Speaker:

Rob Manning

Rob began his career in marketing communications in 2000, joining award-winning brand and direct response agency Jacob Bailey in 2003 where he is now a Managing Partner and has been responsible for setting up the London Office in 2005, and the New York Office in 2015.

Rob has worked for national and international brands including Otis Elevator Company, Vodafone, RBS, Unilever, Reckitt Benckiser, Seacor Holdings and UTC.

Rob teaches for the UK national Digital Marketing Training organization, the IDM, running seminars and workshops on Digital Strategy, Website Design and Development and Ecommerce at professional, degree and masters level. He also guest lectures for CIM and University of Suffolk.

Jake Mor

Jake is a startup founder, coder, designer and marketer. He began learning to build apps as a freshman in high school when the App Store was announced in 2008. Since, his apps have been featured by Apple, covered in the press, and used by millions.

His most recent venture FitnessAi, an iPhone app that completely replaces your trainer at the gym, is on track to hit $1M in sales in its first year alone. Nearly all of FitnessAi's growth has been fueled by Facebook marketing campaigns, and it's incredible user experience keeps users coming back for more.