Not Just Another Marketing Conference: Data & Analytics
Event Information
Description
Not Just Another Marketing Conference (NJAMC) is an event designed for busy, established marketing professionals who need to keep abreast of today’s marketing technologies and best practices – but don’t have the time to invest in full days of conferences that rehash the same basic content.
NJAMC promises high-level, info-dense experiences with lightning-fast micro presentations that feed into professional panels that efficiently leave you with the information you need most.
Episode One: Data
Date: May 30, 2019
Time: 2:00-7:00 PM (Presentations 2-5, Interactive Happy Hour 5-7)
Location: .ZACK in Midtown
DATA – We all have it, we know how important it is to success, but how well do we actually understand it? Data is vast, constantly expanding and grasping the mere scope of the data landscape can be daunting. In this NJAMC, professionals will explore data from every angle to help inform your perspective. With a clear goal of giving you an understanding that’ll help you leverage your own data to create, deliver and sustain your business and marketing initiatives.
STORYTIME – Data is not just numbers, it’s a story. Are you reading your data in such a way to share your best story? Are you letting your data lead you to the next chapter, or looking at it after the fact? Are you using your data responsibly? Legally? Data is now the central character in marketing and with increasing pressures of privacy and security, marketers have an even greater responsibility to their companies and clients.
EXPECT SUCCESS – You’ll leave with actionable tactics you can immediately implement and an improved understanding of vast strategic considerations you need to know. You’ll receive:
- Powerful, fast presentations
- Professional panel to help look at every facet of your questions
- Live workshop and take-home data assessment*
- In-depth conversation with experts
- Post-event happy hour with food and drinks upstairs at Sophie's Artist Lounge & Cocktail Club (included)**
Speakers share how to:
Engage analysts like Gartner and Forrester with Liz Drazen the Director of Content & Communications at Perficient
Introduce machine learning tactics that can actually make sense for your business with Jorge Zuloaga, Senior Director, Data Sciences at Big Squid, Inc.
Understand the value in mobile wallets and how they provide a seamless customer experience with Wesley Biggs, CTO of Popwallet
Navigate ever-changing data laws and privacy with Hannah Ji, FIP Technology, Privacy & Data Security Attorney at Polsinelli
See how data helps you build your career and the tools to get you there with John Stefek, the Senior VP, Global Digital Collections at Citi
*To maximize your time and experience, we’ll be sending you simple pre-workshop planning tools that will help you understand the material using your own data.
**Additional Happy Hour tickets available for individual purchase.
NJAMC is sponsored by Spectrum Reach, ReachDynamics, LLC, and PenPath
