Build your fundraising toolkit. Grow your impact. Lead with confidence.
Fundraising isn’t a mystery—it’s a strategy. This hands-on workshop is designed to give Executive Directors of small U.S. nonprofits the tools, templates, and skills to build a sustainable, mission-aligned fundraising approach.
Date: June 16, 2025 - August 29, 2025
Time: 12- 1pm PST (Mondays - Wednesdays - Fridays)
Location: Zoom
Cost: $25 per class/ $700 for Full Series (Limited Scholarships Available - Enquire by email)
Registration includes:
- Slide decks and facilitator scripts
- Donor outreach templates
- Grant proposal outlines
- Event checklists and digital campaign tools
- A customizable fundraising plan
You’ll Learn:
- How to attract and retain individual donors
- Basics of grant writing for private foundations
- How to run mission-aligned fundraising events
- Digital campaigns that resonate and convert
- U.S. compliance essentials for small nonprofits
This is for you if…
- You’re leading a nonprofit with under $2M in revenue
- You’re juggling programs, admin, and fundraising
- You want clear, actionable steps—not just theory
🗓 JUNE 2025
Mon, Jun 16 – Fundraising Foundations: Understanding the Landscape
Learning Objectives:
- Understand the key types of fundraising
- Identify the unique challenges small nonprofits face
- Begin assessing your organization’s current fundraising capacity
Wed, Jun 18 – Fundraising Ethics & Compliance
Learning Objectives:
- Recognize ethical fundraising standards (AFP guidelines)
- Understand U.S. legal and IRS requirements
- Learn data privacy and donor consent best practices
Fri, Jun 20 – Crafting a Fundraising Strategy that Fits Your Org
Learning Objectives:
- Build a right-sized strategy aligned with your mission
- Set realistic annual goals across fundraising streams
- Prioritize efforts based on team capacity and ROI
Mon, Jun 23 – Individual Giving 101
Learning Objectives:
- Understand the donor pyramid and giving motivation
- Learn tactics to identify and cultivate individual donors
- Prepare for your first (or next) individual giving campaign
Wed, Jun 25 – Donor Stewardship & Retention Strategies
Learning Objectives:
- Learn the stages of stewardship
- Design a 12-month donor appreciation plan
- Track donor retention and lifetime value metrics
Fri, Jun 27 – Telling Your Story to Inspire Giving
Learning Objectives:
- Use storytelling to emotionally connect with donors
- Align stories with donor motivations
- Draft a narrative that can be used across fundraising channels
Mon, Jun 30 – Fundraising Case for Support Development
Learning Objectives:
- Identify the core components of a compelling case
- Align your messaging with your organization’s mission
- Begin drafting a case that supports grant and donor outreach
🗓 JULY 2025
Wed, Jul 2 – Introduction to Grant Writing
Learning Objectives:
- Understand the grant lifecycle
- Learn how to read and break down an RFP
- Build a grant readiness checklist
**Fri, Jul 4 – (Holiday – No Session)
Mon, Jul 7 – Finding and Vetting Grant Opportunities
Learning Objectives:
- Use online databases and funder websites effectively
- Assess mission alignment and eligibility
- Build a grant calendar
Wed, Jul 9 – Writing Winning Grant Proposals
Learning Objectives:
- Learn common sections of successful proposals
- Craft measurable objectives and strong need statements
- Avoid common funder pet peeves
Fri, Jul 11 – Building Relationships with Funders
Learning Objectives:
- Understand how to initiate funder contact
- Use LOIs and check-ins to your advantage
- Build long-term relationships beyond a single grant
Mon, Jul 14 – Major Gifts: Readiness & Mindset
Learning Objectives:
- Define what qualifies as a major gift for your org
- Identify internal readiness markers
- Understand the donor lifecycle and capacity indicators
Wed, Jul 16 – Prospecting & Research for Major Donors
Learning Objectives:
- Use publicly available data and tools
- Build donor profiles and affinity/ability scores
- Segment your list by cultivation readiness
Fri, Jul 18 – Cultivation and Solicitation Strategies
Learning Objectives:
- Map out the 4 stages of cultivation
- Learn best practices for making the ask
- Plan for donor objections and hesitations
Mon, Jul 21 – Stewarding and Retaining Major Donors
Learning Objectives:
- Build trust and deepen long-term donor investment
- Design custom stewardship plans for major donors
- Use recognition and impact reporting to drive loyalty
Wed, Jul 23 – Introduction to Fundraising Events
Learning Objectives:
- Define event goals and align them with fundraising needs
- Choose event types that match your audience and budget
- Learn what makes nonprofit events successful
Fri, Jul 25 – Event Planning Timelines & Logistics
Learning Objectives:
- Build a backward-planning timeline
- Identify key roles and contingency plans
- Manage vendors, volunteers, and RSVPs effectively
Mon, Jul 28 – Event Budgeting & ROI
Learning Objectives:
- Draft an event budget with revenue and expense projections
- Calculate ROI and cost-per-dollar-raised
- Use your event data to plan future improvements
Wed, Jul 30 – Making the Ask
Learning Objectives:
- Gain confidence in asking for support in any format
- Learn key phrases and structures for making an ask
- Practice live donor conversation techniques
🗓 AUGUST 2025
Fri, Aug 1 – Writing Compelling Appeals
Learning Objectives:
- Learn what makes an appeal emotionally effective
- Use donor-centered language and clear CTAs
- Avoid common mistakes in fundraising letters
Mon, Aug 4 – Recurring Donor Programs
Learning Objectives:
- Understand the value of monthly giving
- Build a recurring donor campaign and benefit structure
- Plan for donor upgrades and retention
Wed, Aug 6 – Email Fundraising
Learning Objectives:
- Design a compelling email campaign structure
- Optimize subject lines and calls to action
- Segment email lists for targeted outreach
Fri, Aug 8 – Board Fundraising 101
Learning Objectives:
- Clarify board responsibilities around fundraising
- Engage reluctant board members
- Create a board fundraising menu
Mon, Aug 11 – Mid-Level Donors: The Overlooked Power Segment
Learning Objectives:
- Define mid-level giving for your organization
- Upgrade annual donors through personal touches
- Retain mid-level donors using tailored engagement
Wed, Aug 13 – Optimizing Your Website for Donations
Learning Objectives:
- Identify features of high-converting donation pages
- Improve accessibility and trust indicators
- Audit your website for fundraising potential
Fri, Aug 15 – Crafting Your Case for Support (Deep Dive)
Learning Objectives:
- Refine your organizational narrative
- Customize your case for different funders
- Align impact data with emotional messaging
Mon, Aug 18 – Planning Your End-of-Year Campaign
Learning Objectives:
- Map your September–December campaign calendar
- Use match gifts and themes to boost urgency
- Coordinate email, mail, and social media outreach
Wed, Aug 20 – Peer-to-Peer Fundraising Campaigns
Learning Objectives:
- Launch a campaign powered by ambassadors
- Choose platforms and incentives
- Train supporters and set goals
Fri, Aug 22 – Social Media Fundraising Strategies
Learning Objectives:
- Develop a platform-specific strategy
- Incorporate storytelling into social posts
- Use social proof and urgency effectively
Mon, Aug 25 – Donor Acknowledgment Strategies
Learning Objectives:
- Personalize thank yous to increase retention
- Use automation without sounding robotic
- Build a stewardship calendar
Wed, Aug 27 – Building Your Development Calendar
Learning Objectives:
- Plan your annual fundraising rhythm
- Integrate appeals, events, grants, and stewardship
- Align staff and board activities to support campaigns
Fri, Aug 29 – Evaluating Fundraising Performance
Learning Objectives:
- Choose key fundraising KPIs
- Create simple dashboards and reports
- Make data-informed fundraising decisions
Presented by:
RSCG Fundraising, LLC with over $15M raised for mission-driven orgs and a passion for trust-based philanthropy.
Spots are limited – register today!
