Non-Performative Inclusive Marketing in 2025

In this introductory workshop, Matthew Tsang, Co-Founder of AndHumanity, will walk through the “why”, “what”, and “how” of inclusive marketing.

You’ll learn about navigating this important topic in a highly politicized climate, as well as how to properly define inclusive marketing and determine what's performative and what's authentic. Lastly, you’ll learn how to utilize AndHumanity’s popular Brand Inclusion Framework so you can apply it to your own content and campaigns.

Key learning objectives:

1. Why Inclusive Marketing matters especially in today’s highly politicized climate
2. Defining Inclusive Marketing - what it is and isn't
3. How to to measure and assess marketing on our inclusion framework