Never Ask for the Sale: A Crash Course

About the Session

Join Silicon Flatirons for a special Crash Course evening with Sue Heilbronner. Sue’s interactive session helps you succeed in sales by synthesizing decades of experience into stories, tools, and exercises.

Sue’s Crash Course highlights a simple technique: passionate ambivalence. This workshop is based upon Sue’s new book, Never Ask for the Sale: Supercharge Your Business with the Power of Passionate Ambivalence, published on September 9th by Hachette Balance. The central tenet of the book is the notion that you are at the heart of every sale.

Sue grew her executive solopreneur venture from zero to $1 million in annual revenue in six years. Sue’s approach teaches to do the work you love with customers you admire at desirable rates. Passionate ambivalence generates results when you align your work with your greatest strengths, become excited about prospective opportunities, and remain neutral regardless of whether or not potential business results in a sale.

In this Crash Course, you will master the concept of selling yourself with various tools, such as:

• understanding the power of unconscious commitments,
• unpacking and addressing limiting beliefs,
• crafting the most impactful two-minute bio,
• conducting a revelatory “fit call”
• learning when and how to say “no”
• pricing, billing, and many more.

This is a can’t-miss chance to learn pragmatic, actionable sales techniques from a seasoned entrepreneur and VC who has been selling since age 5. If you are or are aspiring to be a solopreneur, creative, consultant, side hustler, startup founder or anyone who is selling something where they are the primary USP, this program will be game-changing.

This is a can’t-miss chance to learn pragmatic, actionable sales techniques from a seasoned entrepreneur and VC who has been selling since age 5. If you are or are aspiring to be a solopreneur, creative, consultant, side hustler, startup founder or anyone who is selling something where they are the primary USP, this program will be game-changing.

What to Know

More details on tickets and parking will be sent in advance of the workshop.

Books will be available for purchase and free for current students. Sue will be signing books after the event.

About the Author

Sue is a long time friend of Silicon Flatirons who has taught at Colorado Law as an adjunct professor and served on Silicon Flatirons Entrepreneurship Initiative Advisory Board. She is a sought-after speaker, startup CEO, adjunct professor of entrepreneurship, strategic facilitator and advisor, conscious leadership coach and program leader, cofounder of the MergeLane venture capital fund, former federal prosecutor, and a direct and fearless catalyst for change. Sue earned a BA from Oberlin College and a JD and master’s of public policy from Duke University. She lives in Boulder, Colorado.