Navigating Crisis Communication in a 24/7 Media Cycle

Join the North Carolina PRSA (NCPRSA) for an informative panel discussion.

In today’s always-on media environment, a single tweet can ignite a firestorm. This panel discussion explores how brands can stay resilient and responsive when a crisis hits.

Seasoned communications leaders will share real-world insights on managing reputational risk, making fast but thoughtful decisions, and staying ahead of misinformation.

You’ll learn how to build internal alignment, prepare proactive playbooks, and maintain public trust even when headlines move faster than your approval process. Whether you're facing a breaking news moment or a slow-burning controversy, this session will equip you with the tools to lead with clarity, credibility, and control.