Navigating Answer Engine Optimization (AEO): Preparing for AI-Driven Search

📌 Event Title:Navigating Answer Engine Optimization (AEO): Preparing for AI‑Driven Search

📆 Series:Part of the Monthly Marketing with Dave webinar series, presented by Philly Tech Entrepreneurs (PTE). Featuring Dave Schneider, organizer of PTE and CEO of Shortlist.io.

📋 Description:In this 30‑minute session, we'll explore how the rise of AI answer engines—like ChatGPT, Perplexity, and Google’s AI Overviews—is transforming search behavior. Learn how to optimize your content to become the answer, not just a link.

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### In this webinar, we'll cover:

1. What is AEO and Why It Matters:

• AEO focuses on delivering direct, concise answers to user queries via AI-powered systems, shifting away from traditional click-based SEO
• AI answer engines (e.g. ChatGPT, Google AI Overviews) increasingly provide instant responses and reduce link clicks, making AEO essential for visibility.

1. Key Differences: AEO vs. SEO vs. GEO:

• Traditional SEO ranks links; AEO aims for answer snippets; GEO targets generative AI citations
• Content must be structured for conversational queries, using Q&A formats, bullets, and schema markup

1. How to Optimize for AEO:

• Use structured data (FAQ, HowTo schema) to help AI parse your content
• Craft concise, natural-language answers and authoritative content to build AI trust signals
• Support visibility by strengthening E-E-A-T signals and brand authority across various platforms

1. First Steps and Best Practices:

• Audit current FAQ and how-to pages for AEO readiness.
• Update content structure, add schema markup, and monitor AI visibility metrics.
• Start testing and refining—early adopters are gaining edge in AI-powered SERPs

### Who Should Attend:

Marketing leaders, content professionals, and business owners ready to make their brand discoverable in the age of AI-powered answers.

### Why Attend:

AI tools are changing how search works. Establishing your brand as a recognizable answer—not just another result link—can drive traffic, authority, and trust in a rapidly evolving digital landscape.

Learn more about the PTE community at phillytechentrepreneurs.com.