As technology rapidly advances, generative AI promises to revolutionize communication strategies. But at what cost? What are we - as people who want to support other people - giving up in exchange for efficiency?
Dr. Drew Ashby-King and Dr. Matthew Salzano began asking this question early in the evolution of AI, and their findings may surprise you. Join us to hear how social change communicators are navigating the use of AI tools while maintaining meaningful human connections.
Drawing from their research - some published and some still under review - this webinar will:
- Share current uses of AI in advocacy, including nonprofit communications;
- Examine the tension between technological efficiency and authentic public engagement; and
- Provide four key strategies to use AI to enhance - rather than replace - genuine communication.
We'll include sample scenarios to practice using AI responsibly and effectively while keeping human connection at the heart of your work. This webinar is ideal for anyone interested in public relations, strategic communications, and/or ethical advocacy.
As always, all are welcome to join regardless of field, background, or level of experience.
