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Navigating a Global PR Strategy: Lessons from the Hōkūle‘a

PRSA Hawaii

Tuesday, August 22, 2017 from 7:30 AM to 9:00 AM (HST)

Navigating a Global PR Strategy: Lessons from the...

Ticket Information

Ticket Type Sales End Price Fee Quantity
General Admission Ended $45.00 $3.47
PRSA Members Ended $40.00 $3.19
PRSSA Student and APR Members Ended $35.00 $2.92

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Event Details

Navigating a Global PR Strategy

They say in public relations, it’s all about the planning. But if you’re constantly changing course, how can you effectively prepare for your desired outcomes? 

After its voyage visiting over 150 ports in 27 nations to create a “lei of hope” around the globe, Hawai‘i’s legendary canoe, Hōkūle‘a, celebrated a historic homecoming in June 2017. 

Throughout the three-year journey, the Polynesian Voyaging Society’s communications team expertly managed traditional and social communications, despite encountering many challenges along the way. 

Join PRSA Hawai‘i and Polynesian Voyaging Society for a case study on navigating a global PR strategy.  


Naalehu Anthony

Nāʻālehu Anthony - Lead Documenter for the Worldwide Voyage

A Native Hawaiian from Kaʻaʻawa, Nāʻālehu is the founder of Palikū Documentary Films - a production company that focuses on documentaries and oral histories with a special emphasis on Hawaiʻi and its people. Nāʻālehu is also the CEO for ʻŌiwi Television Network found on Oceanic Cable’s Digital Channel 326 and at Nāʻālehu’s other great passion is being a part of the voyaging community. He was a crew member on the worldwide voyage and an integral part of the communications team overseeing the more than 1,000 shoot days covering the voyage. 


Sonja Swenson RogersSonja Swenson Rogers - Communications Director 

As Communications Director, Sonja works alongside PVS’s master navigators, environmental thought leaders and educational visionaries to share the mission of PVS and the Mālama Honua Worldwide Voyage locally and globally. Sonja’s work weaves traditional media outreach together with innovative digital communications, community engagement, strategic partnerships and multimedia storytelling to communicate the efforts and accomplishments of the organization and the Voyage. Sonja has more than 20 years of experience in destination, hospitality, retail, and special events.


Miki Tomita

Miki Tomita - Director of the PVS Learning Center

Miki is the Director of the PVS Learning Center, leading the effort to support the Polynesian Voyaging Society and the Mālama Honua Worldwide Voyage through education and outreach. She has worked in education for 15 years as a teacher, administrator, curriculum developer, and researcher, focusing her efforts on youth empowerment, environmental stewardship and sustainability education, as well as collaborative technologies and community-based education.


Tuesday, August 22, 2017 
7:30 a.m.: Registration and breakfast
8 a.m. to 9 a.m.: Presentation

The Prince Waikīkī - Maikiki Room
100 Holomoana St. 
Honolulu, HI 96815

(including continental breakfast)
$45 - General Admission 
$40 - PRSA Members 
$35 - PRSSA Students and APR Members

Complimentary valet parking

No refunds after Monday, August 21 at Noon

Questions? Email program co-chairs Rebecca Pang or Francis Choe at

Have questions about Navigating a Global PR Strategy: Lessons from the Hōkūle‘a? Contact PRSA Hawaii

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When & Where

Prince Waikīkī
100 Holomoana Street
Honolulu, HI 96815

Tuesday, August 22, 2017 from 7:30 AM to 9:00 AM (HST)

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PRSA Hawaii

Founded in 1947, PRSA Hawaii is one of six founding chapters of the Public Relations Society of America. The chapter's mission is to build value, understanding, and the demand for public relations professionals in Hawaii.

PRSA Hawaii is committed to advancing the standards of the public relations profession and supporting students and young practitioners who are developing skills in the field. Professional development seminars, informational forums, skills workshops, and monthly luncheon programs are offered to over 300 public relations professionals and students across the state.

PRSA Hawaii is a vibrant organization comprised of an active nucleus on Oahu, a progressive affinity group on Maui, and over 100 members across the state. The organization also mentors two Public Relations Student Society of America (PRSSA) chapters at Hawaii Pacific University and the University of Hawaii at Manoa.

The Hawaii chapter is one of 117 chapters grouped into 10 geographical districts. Download a brochure about our history.

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Navigating a Global PR Strategy: Lessons from the Hōkūle‘a
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