They say in public relations, it’s all about the planning. But if you’re constantly changing course, how can you effectively prepare for your desired outcomes? 

After its voyage visiting over 150 ports in 27 nations to create a “lei of hope” around the globe, Hawai‘i’s legendary canoe, Hōkūle‘a, celebrated a historic homecoming in June 2017. 

Throughout the three-year journey, the Polynesian Voyaging Society’s communications team expertly managed traditional and social communications, despite encountering many challenges along the way. 

Join PRSA Hawai‘i and Polynesian Voyaging Society for a case study on navigating a global PR strategy.  

PANELISTS:

Nāʻālehu Anthony - Lead Documenter for the Worldwide Voyage

A Native Hawaiian from Kaʻaʻawa, Nāʻālehu is the founder of Palikū Documentary Films - a production company that focuses on documentaries and oral histories with a special emphasis on Hawaiʻi and its people. Nāʻālehu is also the CEO for ʻŌiwi Television Network found on Oceanic Cable’s Digital Channel 326 and at oiwi.tv. Nāʻālehu’s other great passion is being a part of the voyaging community. He was a crew member on the worldwide voyage and an integral part of the communications team overseeing the more than 1,000 shoot days covering the voyage. 

Sonja Swenson Rogers - Communications Director 

As Communications Director, Sonja works alongside PVS’s master navigators, environmental thought leaders and educational visionaries to share the mission of PVS and the Mālama Honua Worldwide Voyage locally and globally. Sonja’s work weaves traditional media outreach together with innovative digital communications, community engagement, strategic partnerships and multimedia storytelling to communicate the efforts and accomplishments of the organization and the Voyage. Sonja has more than 20 years of experience in destination, hospitality, retail, and special events.

Miki Tomita - Director of the PVS Learning Center

Miki is the Director of the PVS Learning Center, leading the effort to support the Polynesian Voyaging Society and the Mālama Honua Worldwide Voyage through education and outreach. She has worked in education for 15 years as a teacher, administrator, curriculum developer, and researcher, focusing her efforts on youth empowerment, environmental stewardship and sustainability education, as well as collaborative technologies and community-based education.

WHEN: 
Tuesday, August 22, 2017 
7:30 a.m.: Registration and breakfast
8 a.m. to 9 a.m.: Presentation

WHERE: 
The Prince Waikīkī - Maikiki Room
100 Holomoana St. 
Honolulu, HI 96815

PROGRAM COST: (including continental breakfast)
$45 - General Admission 
$40 - PRSA Members 
$35 - PRSSA Students and APR Members

PARKING: 
Complimentary valet parking

RESERVATION AND CANCELLATION POLICY:
No refunds after Monday, August 21 at Noon

Questions? Email program co-chairs Rebecca Pang or Francis Choe at programs@prsahawaii.org