Growth can be a double-edged sword, propelling enterprises to enduring relevance or quietly eroding margins and brand equity. In this exclusive masterclass, Prof. Nirmalya Kumar disentangles productive expansion from value-destroying overreach and equips you with a practical growth canvas to chart the right trajectory for your business. Gain a preview of the high-engagement learning style that powers PGP MAX.
What to expect:
- Diagnose “good” versus “bad” growth using real-world cases from the luxury sector.
- Map strategic choices on market scope, profitability, and brand stewardship.
- Apply a structured framework to prioritise opportunities that compound long-term value.
About the Professor:
Prof. Nirmalya Kumar, visiting faculty at ISB, is one of the world’s foremost voices on strategy and marketing. Currently Lee Kong Chian Professor of Marketing at Singapore Management University and Distinguished Fellow at INSEAD, he previously headed group strategy for Tata Sons and taught at London Business School, Harvard, Columbia, Kellogg, and IMD. A Thinkers50 Hall-of-Fame inductee, he has advised more than 50 Fortune 500 companies across 60 countries, served on multiple corporate boards, and authored eight influential books - including Marketing as Strategy and Brand Breakout - with over 19,000 Google Scholar citations.
