National Launch: How to Plan and Execute a Launch with Whole Foods Market

Join Startup CPG and Glimpse with Trevor Burns (VP Sales at Leisure Hydration) to learn about the strategy and process Leisure used for their national rollout with Whole Foods Market. Brands will learn how to successfully plan and execute a national retail rollout without leaving money on the table, with real-world insights from a brand who's navigated the complexities firsthand.

Key Topics:

• Setting up forecasting and budget planning for national launches
• Building a support budget and P&L structuring
• Launch sequencing and execution strategy
• And biggest lessons learned from the entire rollout process – critical for early-stage founders!

Trevor Burns, Head of Sales, Leisure Hydration

Trevor has over a decade of expertise in CPG & Retail and a robust background in management consulting. Now, he's helping grow the Sales & Distribution team for emerging hydration brand Leisure Project.

Matt Holden, Head of Partnerships, Glimpse

Matt became a partnerships expert through his background spanning SaaS, retail, ecommerce, and digital transformation across multiple markets, from New Zealand to the U.K. to the U.S. Now he works as Head of Partnerships at Glimpse, leveraging his international perspective and cross-industry expertise to build relationships and drive growth for their platform.

About Glimpse

Glimpse is the automated end-to-end deductions service for growing CPG brands. We combine AI and hyper-specialized humans to take care of deductions and disputes on behalf of hundreds of brands.

About Startup CPG

Startup CPG is the biggest community in the world for emerging brands. We have 25k+ Slack members, produce the #1 podcast in CPG, host 100+ events per year, and are the #1 education hub for brands trying to improve our CPG ecosystem. It’s free — join today!

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