Sales Ended

NATDA Webinar: How to Use Digital Advertising as a Growth Lever for your De...

Event Information

Share this event

Date and Time

Event description

Description

Avenue's Founder and CEO, Anna Hutson will present a webinar on using digital advertising to grow your dealership for the North American Trailer Dealers Association (NATDA). This webinar will help dealers learn how to evaluate their competitor and local landscape, the overall user experience and customer-facing website content as it pertains to the success of paid media campaigns, ensuring your dealership has a strategic presence across paid media networks, search and display. Webinar attendees will learn the basics of building a digital advertising campaign to generate immediate awareness, leads and sales for their dealership.

Join Anna Hutson as she:

  • Shares the process for producing a prioritized paid media plan to maximize the visibility of your dealership and create an optimized paid media mix to drive lead growth.

  • Shows how to apply competitive benchmarking to understand the advertising channels that will perform for your dealership and assess current competitor practices in the vertical.

  • Shows how to create primary elements of a paid media plan based on the above research and benchmarking process, including, but not limited to: campaign structure, keywords, ad messaging, targeting criteria, sample display ad creative, and landing pages recommendations.

Date and Time

Save This Event

Event Saved